Simple Actions to Help Prepare for Small Business Saturday

Are you participating in Small Business Saturday this year? This year the annual campaign is on November 25. This event was founded by American Express in 2010 and has become a popular way to bring bring attention and sales to local independent businesses during the holiday season. Below are some simple steps you can take to help get you prepared.

• Let people know you're participating. Create signage letting your customers know about Small Business Saturday or let American Express create them for you in just a couple of minutes. All you need to do is input a tiny bit of information and they create a whole set of signage for your store, webesite and social media similar to the banner above.
• Don't forget to use hashtags. The official hashtags for Small Business Saturday are #ShopSmall and #SmallBizSat don't forget to use them when posting to social media to help get you noticed.